MAMA's HUBS: WIFAH along with strategic partners is introducing MAMA's HUBS into rural and urban areas. These HUBS will be owned by local community women (WIFAH Members) and house local owned and run MAMA's stores such as a MAMA's Bakery, MAMA's Butchery, MAMA's Fresh Produce to mention but a few.
MAMA's Agri-WareHouse: WIFAH in collaboration with local communities is introducing MAMA's Agri-Warehouses. These warehouses will be a direct to market vehicle for local farming producers. They will be owned and managed by Local Women previously engaged at a Spaza shop level.
The Braai Shack: Our unique brand partnering initiative departs from the traditional Franchise operating model and brings to the market a Women owned, women managed chain of restaurants. By December 2011 three Braai Shack stores will be open and operational. The first of these in Rosebank Johannesburg. Ownership and participation as a Brand Partner is available to all interested WIFAH members.